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🚩 WHY CLIENTS ARE LOSING FAITH IN AGENCIES, AND WHAT WE’RE DOING ABOUT IT

Creative Agency Myanmar Transparent Agency Practices Client-Agency Relationship Common Agency Mistakes Why Agencies Fail Agency Red Flags Jul 18, 2025 1:27:25 AM Joseph Kyaw Sein Htun 8 min read

Agency Ghosting to Client

Let’s get one thing straight: most clients aren’t mad about the performance metrics.
They’re mad because they don’t know what those metrics mean — or worse, because the agency never told them what they should expect in the first place.

We’ve had this conversation more times than we can count: 

“We hired an agency. They ran some ads. We got a fancy report with charts, but no clue if it actually helped. Then they went quiet.”

Sound familiar?

Across Myanmar and Southeast Asia — and frankly, beyond — there’s a quiet shift happening. More and more clients are backing away from digital agencies. Not because they don’t believe in marketing. But because they’ve been burned.

 

And we get it. Because before founding Rendezvous Digital Hub, we were clients too. We sat in those same seats, nodding through performance presentations while thinking,

“Cool numbers. But where are the results?”

It’s time we have an honest conversation — agency to client, marketer to marketer — about why the trust is fading, and what we need to do to earn it back.


1. “We got the numbers. But not the story.”

Let’s talk about the most common frustration.

Clients get bombarded with metrics — CTR, CPC, reach, impressions. But no one’s translating what those numbers meanfor the business. You can hit 1 million impressions and still not sell a single thing.

What good is data if it’s not actionable?

At Rendezvous, we don’t just hand you a dashboard. We sit down, unpack it, and say:
“Here’s what worked. Here’s what didn’t. Here’s what we’re doing next.”

unhappy client by RDV


2. “They promised the moon. We got a boosted post.”

Here’s the harsh truth: some agencies are still overpromising their way into contracts.
“We’ll get you 10,000 leads in 3 weeks.”
“We’ll make you go viral.”

Spoiler alert: that’s not strategy. That’s salesmanship. And clients are done with it.

At Rendezvous, we don’t guarantee fairy tales. We guarantee effort, insight, and iteration — and we stand by the numbers we can control.


3. “It felt like a copy-paste job.”

We’ve heard this too often:

“I saw another brand run almost the same campaign last month.”

And we don’t blame you for feeling cheated. You’re not generic. You don’t deserve a recycled idea with your logo slapped on.

Every business is different. Culture, audience, industry, goals — none of it can be templated.

Our rule? No rinse-and-repeat. We build campaigns from the inside out — rooted in your identity, not just trends.


4. “The designs were pretty. But they didn’t drive results.”

This one stings creatives — but it needs to be said.

A sleek design doesn’t mean much if it doesn’t sell, engage, or move someone closer to buying. Your marketing isn’t a museum piece. It’s a growth engine.

Yes, we create beautiful things. But always with purpose. Always with a CTA. Always with a measurable outcome in mind.

Because nice posts that don’t convert are just expensive decoration.


5. “They were silent when we needed them most.”

Another big pain point? Communication.

We’ve seen agencies that overpromise in the pitch, then disappear mid-project. Delayed replies. Missed calls. Deliverables sent last minute with no context.

That’s not a partnership. That’s ghosting.

We believe in radical communication. Regular check-ins. Dedicated contact points. Quick, human responses. Because silence kills momentum — and trust.

upset by RDV


6. “When the campaign ended, so did the relationship.”

Post-campaign ghosting is a real thing.

Many clients tell us, “The agency ran the ads, sent the report, and never followed up.”

No analysis. No lessons learned. No iteration.

At Rendezvous, every campaign ends with a sit-down. We call it the debrief loop.
We ask, “What did we learn?” and “What’s next?” Because great marketing is built on feedback, not finish lines.


7. “We were handed off to someone junior who didn’t understand our business.”

This is a tough one. Big agency shows up with a senior team to win the account. Once the contract is signed? You’re talking to someone fresh out of college, juggling 15 clients, with little context on your business.

Look, we love nurturing young talent. But your account deserves experienced eyes, especially when strategic decisions are involved.

That’s why we stay small on purpose. We don’t scale for the sake of scaling.
You work directly with the people who pitched you — the ones who understand your business, your market, your language.


8. “The packages were rigid, and the scope kept changing.”

Clients often feel trapped in agency contracts. You want to tweak something small — suddenly there’s a change order. Or worse, you didn’t realize something wasn’t included until it was too late.

It creates tension. And it’s avoidable.

At Rendezvous, we offer flexible, modular packages that scale with your needs — not against them. We lay out everything clearly, from scope to revision policies. No fine print surprises.


9. “They didn’t understand our industry — or our customer.”

This might be the root of it all.

Digital skills are everywhere now — anyone can run a Facebook campaign. But understanding your business model? Your industry nuance? Your customer behavior?

That takes curiosity. And effort. And the willingness to go beyond the brief.

We take the time to study your product, your pain points, your market landscape. Because real marketing doesn’t start with media buying. It starts with deep business understanding.


So, where do we go from here?

If you're a client reading this and nodding along, we see you. You're not crazy. You're not demanding. You just want clarity, commitment, and real results.

And if you're an agency leader? Consider this your invitation to reflect. The market’s changing. Clients are smarter. Expectations are higher. It's not about delivering services anymore — it's about co-creating outcomes.

good relationship by RDV


At Rendezvous Digital Hub, We Work Differently

We don’t believe in the old agency model.
We believe in partnerships, not presentations.
Insight over noise. Strategy before scale. Real conversations over buzzwords.

Here's what that looks like:

✅ We don’t start campaigns without a roadmap.
âś… We give you context, not just clicks.
âś… We talk straight. No jargon, no fluff.
✅ We co-own the result — and the responsibility.
✅ We’re obsessed with your customer as much as you are.

We built Rendezvous to be the kind of agency we wished we had when we were clients. One that gets it. One that actually listens.


Final Word

If you’ve been burned before, we won’t try to win you over with shiny decks or sugar-coated promises.

But we will say this:
We’re here to do it differently.
We’re here to bring marketing back to what it was always supposed to be — smart, strategic, human, and results-driven.

So if you're ready to talk — not just about campaigns, but about real growth — let’s meet. At Rendezvous, your next move is always more than just a meeting. It’s a turning point.

Let’s talk strategy | Follow us on LinkedIn

Joseph Kyaw Sein Htun

Joseph Kyaw Sein Htun is the Founder of Rendezvous Digital Hub, a full-suite creative marketing agency based in Myanmar. With over a decade of experience spanning content, PR, media, and brand strategy, Joseph helps businesses scale up with bold ideas, smart storytelling, and results-driven campaigns. He’s passionate about helping startups and scaleups grow with clarity, creativity, and confidence.
Connect with him on LinkedIn or reach out at josephksh.rendezvous@gmail.com

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